With the advent of more players in the corporate field, advertisements(TV commercials or commercials through any other conventional methods) area at their peak.
21st century is witnessing an unprecedented flood of commercials.
People are investing millions on their advertisement campaigns. Money is being spent everywhere for marketing.
There are many more players in the field of business. People have innovative ideas about new products. They don’t lag anywhere than their competitors in strategizing their marketing. But money is the game changer. They do not have enough money to advertise on TV.
So this compelled one of most innovative marketing strategist/business mind, late Mr. Jay Levinson to create a new innovative marketing technique-Guerilla Marketing.
Guerilla marketing means achieving conventional goals (profit) using unconventional methods and tactics.
You can market your product with low investments to no investments. All you have to invest is your imagination, intelligence and time.
So here are some methods one can use for marketing their product if they cannot afford a marketing consultant.
Set up a pop up store:
A pop up shop or a pop up store is a small shopping space which started trending in Los Angeles and has immediately popped up all over the USA, Japan, Canada and many other countries.
Setting up a pop up shop is easy to settle and to move.
As we know that what trends, sells. So pop up shops chiefly sells things to create trend, by using innovative and creative marketing of selling things wandering place to place.
It tells customer what exactly the product is about.
Location is a key factor. You can easily negotiate space with anyone who is ready to lend you some space. It can be a street corner, at a fair or any other you can imagine.
There are many brands that started as pop up shops and now have managed to become million dollar brands.
Brands like Gucci have developed pop up shops as part of their campaigns.
Pop up shops sometimes manage to get huge media highlights, Thanks to the innovative marketing strategies.
Everybody loves free!
Samples! Samples! Samples!
A sample is a specimen of your product. You might have come across samples of new product. They are free.
No one has problem in trying free things. So if your product is as promising as you anticipate, investments on samples would have great returns.
Many companies free trials for their new products. Some samples sold for free can later sell stocks of your product. Once they try your product for free and liked it, they won’t hesitate in spending money on it.
Viagra samples were distributed for free across the world, which later ended as one of the largest selling drugs of all times.
Look for events and places you can distribute free samples for your product. You could partner with other stores or places like selling free samples of your pastry at the local bakery, a new cosmetic at beauty salons.
Learn to find right place where are right people for your product.
Also, people might feel obligated with your product and in future might be willing to give you something in return.
Make sure your samples incorporate enough information for consumers to potentially find you online later. And use any opportunities while you're on the ground selling to educate as many people as you can.
You too should have a slogan, slogan that tells about your product.
You can tag your brand name on various things using stickers.
Like Reliance JIO distributed free stickers with JIO SIM cards. Within few months we could see many people stick those stickers on their mobile phones.
This strategy set a standard that JIO is one of the leading players in the telecommunication market.
Marking those stickers on our own things is also a powerful technique. This market your brand/product everywhere you carry it.
Content is king!
Keep posting your content on some blogs. Talk to other bloggers to let you advertise your product in exchange of some share in your products.
Co-marketing your product on their blog is a good strategy.
One can also start blog dedicated to their company/product. Posting content on a regular basis keeps customers/readers aware about the product.
You could write guest posts on other blogs where your target market read. This is a great way of getting yourself in front of potential future customers and making them aware of your existence and your knowledge of your industry.
There is a hidden bonus with these posts. Not only will you potentially get direct traffic when prospects read your post and click through to your website, but you will also get an SEO boost from the link to your website at the bottom of your post.
Dedicated videos can be posted on the blogs is another manipulative method for marketing.
Creating a dedicated page on every social networking site helps in reaching maximum number of audience and potential customers.
Social media can become virtual forums for discussions on your products. This is yet another marketing technique being used across the world by every organization.
A dedicated page on facebook with some admins can help. This will help save your time.
Social media is a platform to interact with a large customer audience.
World is a paper.
Renting space for advertising can be expensive. But there are other ways to advertise your product.
You can start with your own premises. Paint your imagination on the walls. Take help of some creative artist to design a creative graffiti. Creative and clever graffiti catches attention.
Eye catching images compel people to take selfies with your painting. It is really manipulative marketing technique.
Highlight your physical presence everywhere people lay their eyes on
Creative and clever images often go viral on the social media. Everything that trends, sells!
Guerilla marketing was designed to work in a very limited space. Mr. Levinson devised these unprecedented techniques to work in limited space.
If you have innovative ideas, there is certainly no limit to apply to these rules. No restrictions, no constraints. You can device your own tactics and apply them online.
It just takes three things everyone possess; ideas, time and imagination.
So why would there be a limit up to which you can grow!
