Guerrilla Marketing Campaigns... What Looks Like Graffiti Could Be An Ad...

Guerrilla Marketing Campaigns... What Looks Like Graffiti Could Be An Ad...

The images are painted directly onto building walls in urban areas, graffiti-style. Wide-eyed kids, portrayed in a stylized, comic-book rendering, pose with a mysterious, hand-size gadget. One licks his like a lollipop. Another is playing paddleball with the thing.

What looks like artful vandalism, though, is really part of a guerrilla marketing campaign for Sony's PlayStation Portable, a device that can play games, music and movies.

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