James Harden's Gummy Beards Are Better Than Gummy Bears

Never shave the weird beard.

Press releases don't get much better than the one titled, "Basketball Star James Harden’s Iconic Beard Inspires New Candy."

But Ferrara Candy, targeting a very niche group during the playoffs (they want to "grab the attention of the Generation Z and Millennial Trolli fans who shop at 7-Eleven"), has made available Trolli Sour Brite Weird Beards, groomed after the iconic mane upon the face of Houston Rockets point guard James Harden.

The weird beard awakens. #MayThe4thBeWithYou

A video posted by Trolli (@trolli_usa) on

The Weird Beards are available now through June 30 (in cherry/grape, strawberry/lemon and orange/lime flavors) at participating 7-Elevens in the U.S., and will be available nationwide after. Sadly, however, Harden's Rockets are no longer participating in the playoffs after their loss to the Golden State Warriors on April 27.

Before You Go

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