It seemed like Goop’s crappiest idea yet.
Earlier this week, Gwyneth Paltrow’s lifestyle company posted a photo of its new disposable diaper, “The Diapér,” which cost $120 for a pack of 12.
Goop described the diaper on Instagram as lined “with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties.”
Yet the luxury disposable diaper seemed like a step too far, even for Paltrow. The timing of its launch also felt off, due to the current baby formula shortage.
So, naturally, people got pissed … but it seems that was precisely the point.
Paltrow posted a video Thursday revealing that she’s well aware of Goop’s notoriety and had used it against everyone for a pretty solid troll.
“Goop launched a luxury disposable diaper at $120 for a pack of 12 and there was a lot of outrage. Good,” Paltrow said in the video. “If treating diapers like a luxury makes you mad, so should taxing them like a luxury.”
She then confirmed that “The Diapér” was fake, and meant to anger people to draw their attention to another issue.
The video’s caption urged people to donate to the organization Baby2Baby “to help provide diapers, formula, and other essentials to families in need.”
“Despite the absolute necessity of diapers, in 33 states, they aren’t treated as an essential item,” the caption read. “They’re taxed as a luxury good. (We priced our fictional Diapérs at $120, because that is what the diaper tax could cost families annually).”
The caption added:
“Right now, many families in need are also struggling as a result of the nationwide formula shortage.”