Style & Beauty

Gwyneth Paltrow Unveils Max Factor Ad & Discusses Posing As 'The Writer' (PHOTO, VIDEO)

This is as Gwyn as it gets.
11/10/2012 09:13am ET | Updated December 6, 2017

Keeping tabs on Gwyneth Paltrow's many projects is no easy feat. The actress, model, rock star wife, blogger and singer has added a lot of slashes to her job title these days. Her most recent role? Serving as the "creative inspiration" for Max Factor.

And while this is mostly your typical beauty spokesperson gig, the actual ad campaign was inspired by Gwyn's Renaissance woman-like life. The jack of all trades (and the year's "best-dressed woman") is set to pose in 7 looks for the campaign. Each one will show off different characteristics of the mother of two's life.

First up, Gwyneth poses as "The Writer" in the newly-unveiled ads for the cosmetic company. The 40-year-old manages to stun in a simple t-shirt, jeans and jacket (a favorite look of hers in real life) while sporting her signature minimalist makeup. "It's kind of me when I'm most myself -- doing something creative," she says of the character. "You know, having a look that says confidence, creativity, but still very much who I am."

Don't expect to see these Gwyneth-centric ads if you live stateside though. Max Factor hasn't been sold here since 2010, so the campaign will only be appearing in European publications. So that leaves us with Ms. Paltrow's less-than-exciting Hugo Boss ads. This might just be reason enough to move across the pond...

Check out Gwyneth Paltrow behind the scenes at her Max Factor shoot for "The Writer" and the accompanying ad below.

gwyneth paltrow max factor

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