Style & Beauty

Gwyneth Paltrow For Max Factor: Second Ad Features Star In Signature Short Dress (VIDEOS)

Whatever you say, Gwynnie.

Gwyneth Paltrow is basically British these days, so it's no wonder she chose Max Factor, which hasn't been sold stateside since 2010, as her latest corporate gig. Back in September, the beauty brand hired Gwyneth to serve as the company's "creative inspiration" for seven different makeup looks to be unveiled over the course of a six-month ad campaign.

The second of the seven looks (here's the first) has now arrived, with Paltrow looking smudgy and smoky and rocker-chic all over. "It's a little more punk rock," the 40-year-old mom says of her makeup in the new shoot. "It's how I would do punk rock."

Sure, OK. Punk rock or not, it definitely screams "Gwyneth!" seeing as it has the star in one of the shortest dresses we've ever seen. And if there's anything that woman loves, it is a very short dress.

Check out Gwyneth's new ads, which remind us a lot of an old Blake Lively Allure cover, below. Does Gwyneth still "got it"?


gwyneth paltrow max factor

Don't believe us about the short dresses? Check it:

Gwyneth Paltrow's Style Evolution

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