Hallmark Yanks Same-Sex Wedding Ads After Conservative Group Pushback

The move triggered calls to "boycott Hallmark" on Twitter.

The Hallmark Channel has pulled four ads featuring same-sex couples kissing at their weddings following complaints from a division of the right-wing American Family Association.

The ads from Zola 鈥 which hosts personalized wedding websites 鈥 included scenes of women kissing each other during or after their wedding ceremonies, The New York Times reported Saturday.

Later that day, 鈥淏oycott Hallmark鈥 was trending on Twitter.

One Million Moms, a subgroup of the American Family Association, complained on its website earlier this week about lesbians 鈥渟hown kissing.鈥 It called on Hallmark to stop airing commercials with 鈥渟ame-sex couples.鈥 Such content 鈥済oes against Christian and conservative values,鈥 the message warned, adding, 鈥淵ou will lose viewers if you cave to the LBGT agenda.鈥

The site noted in an update that the CEO of Crown Media Family Networks, which owns the Hallmark Channel, confirmed in a phone call that the first ad singled out by the group had been pulled, and that it was aired 鈥渋n error.鈥 He also assured members that the Hallmark Channel will 鈥渃ontinue to be a safe and family friendly network. Praise the Lord,鈥 the statement added.

A Hallmark representative told the Times that the four of six Zola ads were yanked because 鈥減ublic displays of affection鈥 violated the channel鈥檚 policies 鈥 yet a Zola ad showing a bride and groom kissing was allowed to remain on air.

Zola, which was informed of the decision on Thursday, was told that Hallmark was 鈥渘ot allowed to accept creatives that are deemed controversial.鈥 Zola had previously run ads featuring same-sex couples with no problem, according to its chief marketing officer, Michael Chi.

鈥淭he only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark鈥檚 standards included a lesbian couple kissing,鈥 Chi told the Times. 鈥淗allmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.鈥

Response on Twitter was harsh, and many users urged a boycott of the Hallmark Channel.

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