A social contact, reached out the other day and asked me my opinion about Hashtags for a presentation she is doing.
This is my reply...
Savvy people/marketers who want their content/conversation about a topic, or idea/ideal available in one place, create a hashtag and use it all the time, and create a "hashtag-hub"... a place where you can find all content related to that topic/idea/ideal that they have created, and created by others using the hashtag.
*Hashtags create an easily accessible bookmark and/or content aggregation site. In addition using a hashtag in front of a "key" word, like #advocacy or #keynotespeaker (see attached screenshot), brings searchers of that word/hashtag combo to your content. The percentage of search being done by hashtag is increasing all the time.
Hashtags are the new water-cooler. Jump into a conversation or hashtag-hub... learn and engage.