If your business line is not “Text Message Friendly” well you had better find a solution STAT! Advertising on Google Adwords? If you are using an old school landline that is not able to receive text messages, you could be missing out on the next wave of communication between the searcher and advertisers.
As reported by Search Engine Journal the click to text extension will allow users, mainly people who text as their main form of communication the ability to avoid talking on their phone, because phones are meant not for talking but for playing Pokemon Go, and Snapchatting right?
The really interesting thing with this extension is that the advertiser who is paying for the adspace can set a pre-approved message that will populate once the user clicks the extension. See the image above with, “Hi, I’m interested in a reservation. Please text me back”. The user can edit the message before sending, but its a great way for the advertiser to make it easier to do business with them and to steer the conversation in such a way that will result in what they are looking for, A SALE.
So, if you business phone is not compatible to receive text messages, you may want to look at options like, setting the number to be in the campaigns to be a mobile phone, porting your business line into a cellphone, or using a dedicated number for these ads. Twilio.com has some great, affordable plans.
This evolution for PPC is aimed directly at millenials and younger. Those, who grew up text messaging. It’s also ideal for people who have screaming children, are at a concert and want to make a reservation, but can’t hear anything because their ears are bleeding from the speaker volume. I think it’s a huge win for Advertisers, for Google because, well they make their money off selling ads, and for the searcher as they are able to communicate in the way that best suits them whether voice, stopping in directly, or text message.