HBO Launches Web Series "Hooking Up" Starring Lonelygirl15

HBOlab, an experimental offshoot of the cable powerhouse focused on online programming, is launching a Web video series featuring a cast of the Internet's most popular entertainers.

Jessica Rose, star of the Web sensation "lonelygirl15," will be joined with top YouTube talent, including video bloggers known as sxePhil and KevJumba, for the scripted comedy "Hooking Up." Set to premiere Oct. 1, the 10-episode series will be distributed on top video portals including YouTube and MySpace as well as a destination site,

"Hooking" could prove groundbreaking for the nascent webisode genre by amassing a sizable viewership, given its aggregation of Internet personalities who can promote the production to their devoted audiences of millions of young viewers.

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