Heidi Klum Is Topless On Instagram Because She Really Wants You To Buy Her Underwear

Very cheeky, Heidi.

Heidi Klum really wants you to buy her lingerie line. To accomplish this, the stunning 42-year-old model knows it's best to wear as little of it as possible.

On Tuesday, Klum shared a very sexy black-and-white photo of herself wearing nothing but a lacy thong and captioned the snap, "Love being cheeky in my Heidi Klum Intimates."

A photo posted by Heidi Klum (@heidiklum) on

Klum launched the lingerie line back in March and has devoted considerable space on her Instagram account to promoting it with tons of equally sexy photos of her in various states of undress.

A photo posted by Heidi Klum (@heidiklum) on

A photo posted by Heidi Klum (@heidiklum) on

A video posted by Heidi Klum (@heidiklum) on

A photo posted by Heidi Klum (@heidiklum) on

Lest you think that Klum's Instagram has solely become a place for her shill her wares, the supermodel still mixes it up -- like with this fun throwback photo of herself in a sheer bodysuit taken in Cannes in 2000.

A photo posted by Heidi Klum (@heidiklum) on

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