My fourth grade class group wrote the following request of Universal Pictures at Change.org. We're asking Universal to add environmental education and materials to The Lorax movie website to make it more like the book's website. This is important because this is the message of the book and it should be honored. Dr. Seuss wanted people to be inspired by The Lorax to help the environment. Currently, the movie website, trailer, and story summary have no mention of helping the environment! This is a missed opportunity. There are big problems in our natural world and we need more and more people helping out. A quick and easy way to support our cause is to sign our petition here. Then pass it on! Thanks!
Our 4th grade class read Dr. Seuss's, The Lorax, and liked that the Lorax character "spoke for the trees." We do this at our school by running a recycling program and canceling unwanted sales catalogs! The book encourages people to help the planet. We enjoyed that in the end the Once-ler realized that life is not just about making money, it's about what's best for others and the environment.
We were excited for The Lorax movie to come out in March, but when we went to the movie website, there was absolutely nothing about saving the Earth which is what Dr. Seuss wanted us to learn. The site is more about selling tickets. The trailer didn't include much about the environment, either! We think Universal Pictures needs to "green" up this website.
Our world, like the Lorax's, is facing major environmental problems like pollution, global warming, oil spills, littering, a Great Pacific Garbage Patch, deforestation, and loss of animal habitat. These problems will affect our future.
The Lorax movie, with its millions of dollars in advertising and massive audience has the potential to help heal the Earth. This movie can show the world we shouldn't take our sky, water, trees, and animals for granted. It could inspire more and more people to treat Earth with the same respect you'd give a child.
We'd like to see the movie live up to the potential of the book. We're encouraging Universal to make an improved Lorax movie website that Dr. Seuss would be proud of. We recommend a "Lorax Tips" button shaped like a Truffula seed sharing ways people can help the planet. Maybe a Truffula Tree overflowing with tips and links pops up when you click on the seed! We can help you make this list, too!
What if Universal gave out tree seeds after the movie to children helping plant thousands of trees? This poetic gift fits perfectly with the hopeful end to the movie. Also, could you put green tips into your television and print ads for the movie?
Please know The Lorax has power and that this movie could start a movement of kids helping the planet. The movie website and promotions should do what the book does and help the planet. This is possible with a few simple changes such as adding a "Lorax Tips" button.
Universal, "Unless someone like you cares a whole awful lot, nothing's going to get better, it's not." Please consider this line from the book; it is also true for the world.
Mr. Wells' Fourth Grade Class
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