If you love the Swedish aesthetic of IKEA but hate the time and frustration that often comes with the assembling it, you're in luck -- you now have some choices.
The first option is still IKEA, but this new collection promises to go "from flatpack to furniture in less than five minutes." Well, as IKEA US Product PR Representative Janice Simonsen told HuffPost Home via email, "It's actually closer to 10 to 15 minutes."
Either way, the line is known as REGISSÖR, and the majority of its assembly is possible without tools, though there is a base that needs to be assembled via conventional hardware. The non-tool pieces from it feature special wedge dowels for assembly. The entire line, which includes a bookcase, a coffee table and several cabinets, range from $139 to $349. The pieces are made from a lighter, mostly hollow material that reduces stress on furniture joints.
"The beauty of the design is that it creates a sturdy but lightweight product, reducing weight and shipping costs and reducing the amount of material needed for the final product," Simonsen said. "This creates a big 'win-win' in terms of the sustainability of the product."
But if you're not willing to wait until the line debuts in the spring (and if you have some extra funds lying around), there's a pretty good chance you're going to be a major fan of Hem.
Swedish for "home" and launched by the company Fab, Hem is marketing itself as "the first affordable high-end design brand created to serve online-direct customers." In other words, as Hem's VP of Communications, Désirée Maurd, told HuffPost Home via email, "We sell to the end-consumer directly from our own online store. In the (high-end) design furniture industry this is not very common -- usually you need to find a retailer."
It'll still cost you double (or even triple) for a Hem table than it would for one from IKEA, but it might be worth the investment, as the brand claims on its website to "obsess over materials and finishes to create products you'll want to hold on to for a very long time."
"There's an apparent demand for alternatives for consumers graduating from IKEA, wanting higher quality, thorough design and authentic materials," Maurd added. "We are definitely producing higher-end designs than say, IKEA, with high quality finishes and materials. We are not targeting the lower end or value end of the market."
And, while the verdict's still out on the global brand that just launched a few days ago, Hem does also offer customizable options that might just give them a leg up on the competition.
Take a peek at some pieces from Hem and see for yourself if this is the IKEA alternative you've been wishing for, or if you're just fine waiting until the new IKEA line debuts.
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