Here's How 'Invent In-Place' Is Bringing Big Ideas From Smaller Cities

What do a remote patient monitoring company in San Diego, CA and a revolutionary supply chain concept in Raleigh, NC have in common? These are two examples of how ‘inventing in-place’ is the next big idea that is quietly changing how startups are bringing real business solutions to market from smaller cities across America.

Silicon Valley is arguably still the granddaddy of the startup world. The place is legendary and legitimately creates wealth and growth that is felt around the globe. At the same time, tucked away in places like Raleigh, NC, San Diego, CA, Chattanooga, TN or Phoenix, AZ - and many others - smart minds and smart money are creating value and economic growth while ‘inventing in-place’.

I had the opportunity to see this heads-down approach recently in Raleigh, NC, and to meet with the super-impressive founders of Trakex, an in-motion cargo dimensioning solution with the potential to disrupt the trucking industry’s current pricing model –  with a current market opportunity of $1.8 billion. Real solutions for real business problems.

In San Diego, Entra Health has been working to change mHealth and remote patient monitoring, having introduced the world’s first wireless glucose meter almost a decade ago. Imagine the world-changing implications of fully operational mHealth solutions and how that will revolutionize our planet.

This innovation and creative thinking is going on all day, every day all around America - and around the world. It’s time to give credit and celebrate what this means in ensuring we have a bright future.

Beverly Macy teaches Global Business of Sports & Entertainment at UCLA Anderson. She is also the author of the best-seller The Power of Real-Time Social Media Marketing and a regular contributor to Huffington Post and other publications on IoT, big data, digital marketing and strategy, and more.

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