How To Turn Hershey's New Logo Into A Poop Emoji In 5 Steps

Hershey unveiled a new logo Thursday. Building on its old Hersey kiss logo, the revamp was designed by goDutch, an Ohio-based creative consultancy.

And we have to say it does make us want to go something. Mainly number 2.

In fact, you can turn the whole thing into the poop emoji in five steps:

Step 1: Pull up the new logo

logo full

Step 2: Zoom in


Step 3: Add eyes


Step 4: Some slight alterations

emoji poop zoom

Step 5: Zoom out

emoji poop full

And there you have it, poop emoji!

(Hat tip to Fast Company, who noticed the similiarites.)