There will be no more flip jokes about her private email server. There will be no rope lines to wall off crowds, which added to an impression of aloofness. And there will be new efforts to bring spontaneity to a candidacy that sometimes seems wooden and overly cautious.
The New York Times, Sept. 7, 2015
To implement the new strategy, Hillary Clinton completely reorganized her campaign staff. William Fischer, formerly Director of Episcopalian Outreach, will now oversee Hillary's entire "soft side." Fischer will supervise the campaign's Spontaneity, Empathy, Jocularity, Sincerity and Personality activities.
Fischer has begun to staff key campaign positions with political newcomers from the worlds of media and show business. Andrea Craig, a guest experience curator at Disney Theme Parks, will now head Clinton's new five-member Spontaneity Planning Group.
The TV Compassion Guru, Swami Muktananda Devi Mataji, will become the candidate's Empathy Coach and may also work with her on displaying solicitude, condolence and consideration.
Rona Goldman, the new Deputy Chief of Sincerity, also hails from world of entertainment where served as Principal Sincerity Counselor to Bill Cosby, Brian Williams and Tom Brady.
Though he will be "The Humor and Heart Tsar," Fischer will oversee neither Integrity nor Authenticity. The 45-person Authenticity Department as well as the highly paid Integrity Review Panel will continue to report to Political Director Amanda Renteria. Clinton reportedly believed that these needed monitoring by the political rapid response team to keep her Authenticity and Integrity responsive to the daily news cycle.
Bryan Bennet, Second Deputy Assistant for Flip Jokes and Rope Lines has been terminated. "It was all Bryan's fault," said Loretta Rivers, Clinton's longtime Mea Culpa Spokesperson. "Hillary never wanted flip jokes or rope lines but Bryan wouldn't listen."
Abigail "Sissy" Tweedsmuir, Sen. Clinton longtime Director of Personality will also be leaving. Ms. Tweedsmuir had been the candidate's Principal Personality Coach since their undergraduate days at Wellesley where she often fixed the then Hillary Rodham up on blind dates with Yalies using the catchy slogan, "She has a great personality."
Ms. Tweedsmuir had been blamed for Hillary Clinton's defensiveness, sense of entitlement. aloofness and frequent bad hair days. She will be replaced by a "personality troika" to deal with the candidate's multiple personalities.