Typography enthusiasts, you might want to look away.
Belle Chic, an online retailer based in Arizona, recently learned the hard way just how important it is to choose the right font for products. At first glance, a tote bag that states “my favorite color is glitter” appears to say something else completely.
The bag inspired a bevy of puns...
... And reminders that “good typography is important!”
Belle Chic issued a statement via Twitter saying it was “beyond embarrassed about the design.”
The company changed the font to one that more more clearly displays the correct word: