H&M recently announced a new collection called "H&M Loves Coachella" as part of their sixth-year sponsorship of the music festival. You can find the collection online and in 350 stores on March 19th and then internationally on March 26th with selling prices beginning from $4.95 to $49.95. If you're going to the sold-out event, look out for the Swedish brand under their tent at the pop-up shop to buy items from the exclusive collection.
A fashion culture embodied within music festivals has successfully thrived over the past few years with Coachella being a forefront for its genre. Fans, including celebrities, have flocked to Indio, California dressed up to partake in the occasion. Some even go out of their way to make their own garments but this new collection will definitely make the search for an outfit even easier. If you're the kind of person that doesn't have a clue what to wear or waits last minute to decide, this new collection is a blessing.
The collection will stick to the aesthetics of the Coachella culture. This means we can expect to see a lot of fringes, lace, crop tops, rompers and almost anything deemed boho-chic for womenswear. Don't worry men! The brand didn't forget about you guys - expect to add some cool, new graphic tees and shorts to your wardrobe.
Even if you're not attending the music festival, it doesn't hurt to check out the affordable collection in preparation for warmer summer weather. I suspect that the fashion company will do very well in sales especially when crop tops and wide legged pants are set to stay as a trend in 2015.