The First H&M x Balmain Campaign Images Are Finally Here


Riding the subway never looked so chic.

Yahoo Style on Friday released the first campaign images for H&M's highly anticipated collaboration with Balmain. In the true fashion of Olivier Rousteing, creative director of Balmain fashion, his army of models did not disappoint.


Kendall Jenner, Gigi Hadid, Jourdan Dunn, Dudley O'Shaugnessy and Hao Yun Xiang star in the campaign, which features the gang of gorgeousness riding the subway. After getting a glimpse of Hadid and Jenner each rocking a piece from the collection on the red carpet, the ad only further fuels our excitement for it to actually hit stores.


Rouesting, Jenner, Dunn and O'Shaughnessy took to Instagram to post about the exciting news, calling themselves part of the #HMBALMAINATION. H&M also sparked major fashion squad envy with a behind-the-scenes look at the shoot.

A photo posted by H&M (@hm) on

The collaboration doesn't hit stores until Nov 5., but this should hold you over until then.


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Kendall Jenner

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