Keyword research is an extensive and important part of the Houston SEO process. It's the first and probably most vital step in obtaining accurate key phrases. If you want to redirect organic web traffic to your site then keyword research is the foundation. These magical words determine who visits your site and why. The more relevant you make the phrases, the brighter the prospects of getting web traffic from your target audience.
Four tips small businesses can use for fast and effective keyword research
Finding keywords that are relevant to your exact page or blog post is one of the most important things when conducting keyword research. As Houston SEO experts, we know that being relevant is much more important to your readers (and Google) than ranking. Yes, you want to rank high on search engines but, if your keywords aren't relevant, visitors will click off your page. This could be a reason for changing website data-for example, high bounce rates.
2. Focus on Long-Tail Keywords
Long tail key phrases are longer and more specific keywords that a target audience will be searching when they are close to the buying stage. They are typically phrases with 3-5 or more words in length and are the key to finding a relevant topic in any subject. Google is becoming better at analyzing the intent and the relevance of both search queries and content, therefore it has become vital to shift to long tail keywords.
As an example, if you're selling jewelry, instead of using the keyword "necklaces" a long-tail keyword like "sterling silver oval pendant necklace" is more specific. Someone searching for this key phrase knows exactly what they're looking for and are therefore, is most likely in the buying stage.
3.Check Out Your Competition
Look at your competitor's blog-it's the easiest and quickest way to find high traffic and bright keywords for your content. Identify the keywords and use them to create your own unique content. For this technique to work, you must produce content of higher quality than your competitors. Do not copy what they have already said. Instead, use your own voice and perspective to add a unique spin to the same topic. Effectively managing this technique can help you pick out the most relevant keywords during your research.
4. Monitor Trends
Trends will give a glimpse on which keywords might evolve in a few years or months. To be ahead of others, you should plan content based on these predictable keywords. Google trends will show you recent keywords that are rising on the traffic charts. If you target these keywords, your content will be ranked without much SEO practice since competition on these words is lower. If you are In a new market sector where there are new products, you can target upcoming keywords in advance using trends data.
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Using these keyword research techniques can help produce more relevant content that it turn gets you exposure on search engines-the ultimate goal for any business! We know conducting research for Houston SEO keywords can be time-consuming and sometimes overwhelming. If you need help with digital marketing, contact us today!