How Cloud-Based eCommerce Can Be a Game Changer for All SMBs

The advent of ecommerce has opened up a whole new world for businesses, especially the small and medium sized businesses. The Internet has been, in many ways, the great equalizer. What was once an arduous journey is now absolutely approachable. In other words, it is perfectly reasonable to have your local business go global and compete with MNCs, and still come ahead with winning revenues. All these because of ecommerce and now it is time to take your online business to the next level. Enter cloud based ecommerce which will read and anticipate evolving customer desires and integrate them seamless with the service delivered.

Easier said than done, of course.

A complicated system or one that will drive up your costs is hardly the right solution. What you need is the right partner, the right ecommerce platform that will enable a business to sell products and services online without incurring a high cost. The traditional standalone ecommerce software has been an expensive proposition for SMBs and had limited scalability. But with a cloud based ecommerce system like those problems are easily taken care of.

They offer a strong backend support instead of just focusing on the customer facing front end and selling component like the solutions of yore. Now all the core business functions like order and inventory management, customer service and SEO tools, and accounting with tax integration functions are integrated into a single solution. All important and relevant data and business applications are integrated via a software-as-a-service (SaaS) model into a single and powerful ecommerce platform.

This is a boon for small and medium sized businesses who can now have an efficient online business which not only offers highly personalized online experiences and engages the customer effectively, but needs minimal maintenance of hardware and software as well. The unified business environment will offer the right amount of flexibility and adaptability to increase efficiencies across cost centers. Businesses can now face the competitive global markets via a seamlessly automated and scalable platform that is highly customizable for changing business needs.

With a single 360-degree customer view across multiple channels and an intelligent order management system, SMBs can easily meet customer demands and expectations for a seamless shopping experience across all channels. A robust cloud based ecommerce system will help reduce operational costs while delivering innovative customer experiences. Platforms like offer greater transparency in the supply chain which makes it easy to integrate suppliers, distributors and retailers. What you get is upfront pricing with flexible shipping options along with real-time stock and product availability.

SMBs that adopt these innovative cloud based ecommerce solutions will find higher conversions and experience lower shopping cart abandonment rates than their competitors. When you work with a platform that offers multiple channels and multiple currency features, the entire supply chain network can expect rapid business expansion and fast. This platform not only offers businesses an easy way to develop a multi-channel network but also connect a retailer to dozens of suppliers. One can expand the online inventory by 100,000 items via multiple suppliers easily and seamlessly, with an increased range and volume of products as well as categories. More diversified product offerings, quicker order fulfillment, and enhanced customer satisfaction are key benefits to look forward to.

This blogger graduated from Goldman Sachs' 10,000 Small Businesses program. Goldman Sachs is a partner of the What Is Working: Small Businesses section.