- Millennials utilize peers to identify cause work: 27% of Millennial employees said they are more likely to donate to a cause if their supervisor does while 46% of employees are likely to donate if a coworker asks them to.
- Offer short-term skill-based volunteer opportunities: millennials are more likely to volunteer if they can leverage their skills or expertise. Companies could incorporate skills-based volunteering to increase participation and maximize the value of the volunteer experience.
- Leverage competitions and incentives: cultivating a sense of competition around a giving campaign or volunteer project through promotions will increase involvement. Tangible incentives such as name recognition, prizes and additional time off will encourage Millennial employees to participate.
- Show how participation makes a difference: millennials want to know that their involvement means something. In this study, 79% of Millennial employees who volunteered through a company-sponsored initiative felt they made a positive difference.
- Match donations: matching motivates both managers and millennials to give.
- Identify causes employees care about: millennials will give to causes they care about. Ask them what they care about.
- Encourage unsanctioned giving: more than half of millennial have made a donation to a cause their company isn't associated with in response to a co-worker's personal solicitation.
Young people are taking control of their own pathway to careers, college and contribution. Powered by digital learning, "GenDIY" is combatting unemployment
and the rising costs of earning a degree by seeking alternative pathways to find or create jobs they love. Follow their stories here and on Twitter at #GenDIY. For more on GenDIY, check out: