How Much is Too Much?

Before I throw any rocks, let me admit that the subject of this post is one I personally struggle with. My intention isn’t to criticize, but rather to offer a reality check that will benefit myself as well as others.

Like mine, your business is likely highly dependent on intellectual property (IP) of some kind: books, processes, inventions, software, research, and the like.

To get business, you promote this IP, and probably share bits and pieces to entice potential clients to become actual clients. For example, I make and share numerous videos, deliver webinars - I have eight planned to promote my next book, Co-Create - and also write an article like this one.

Every now and then, it might seem like too much, to both of us. But my intention is to serve, and you can’t be of service if no one knows you exist.

And thus comes the problem… how to balance getting noticed with appearing to be too full of yourself?

Keep reading at LinkedIn Pulse.