How The Internet Has Changed Music Journalism

MTV, VH1, BET...some of the most legendary music entertainment journalists and hosts came out of these major networks. It was pretty clear. If you wanted to be an entertainment journalist, you would have to somehow latch onto one of these big networks. But how? Back then to most people it seemed impossible. Would going to college secure a job in entertainment? Not necessarily. What about experience? Well the problem was most people needed to get on first to gain the experience. So what did you do? Nothing. There was really nothing you could do except be one of the lucky ones fortunate enough to snag a job in the industry or start really low and work your way up, hopefully. So what’s changed? A lot, but the most important component in the new face of entertainment is the internet. Yes the internet. The internet has made it possible for people to literally create their own careers within the entertainment industry. How you ask? Well, first the accessibility and ease of acquiring and designing a website. With companies like Wix.com and Webs.com, you can literally purchase a domain name for little to nothing and then create your own website or have someone create it for you. I am a major advocate of websites. Websites rock. Think of a website as the home where everything concerning you or your brand lives. Whether your website is an online publication or simply a personal page for everything you’re involved in; it is an extremely powerful tool. It can host your writings, reviews, interviews, videos, streams, news, updates and more. This makes it easy for any interested parties to see what you’re about and what you do...all in one place. Second to the website is social media. This one is an important one. These days no matter how much talent you have if you don’t have a social media presence, you won’t stay relevant. If you can get your followers or subscribers up you can rule the world. This is where people really start paying attention to who you are. The more of a following you have, the better chance you have of coming across people’s radar and showing yourself as a voice in the industry. To be honest, there are many that have become successful with little to no real talent...but I bet you they have an awesome, engaged following. In addition, social media is a driving tool when it comes to marketing in general. Through social media you can promote your website, and everything else you’re doing at the click of a button. You don’t even need to be awake to do it thanks to auto-schedulers like Hootsuite and Buffer. Lastly, there is one more way the internet has changed the entertainment game forever, and that’s networking. The internet makes it so easy to connect with people that you barely have to meet people in person to be given opportunities. Celebs, executives, and people already in the industry are constantly connecting with people, and you never know when one of them will be the one to connect with you in a way that can change your life. Everyone has an email, and every popular social media platform has a direct message function...use it to your advantage! All in all, the internet has truly changed the game when it comes to careers in entertainment. Don’t see any opportunities made available to you in entertainment? Create one.

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