According to a New York Times article, 81% of people want to write a book, however, less than 5% actually do. A few reasons why people who want to write a book don’t are, “Writing a book can leave you in a state of confusion, doubt and mental imprisonment…”
Writing a book isn’t easy. If it was, everyone would be doing it.
However, the number one obstacle business owners are facing in this overcrowded online world is “Visibility”.
How do you stand out? How do you get noticed? And how do you get doors of opportunity to open up for you?
ANSWER: Do something that less than 5% of people actually do – write a bestselling book!
I have published 2 bestselling books in the past 9 months and I can tell you from experience that many doors of opportunity have opened up for me some of which include:
- Becoming a Huffington Post contributor;
- Being interviewed on the hit podcast show, Entrepreneur on Fire, with John Lee Dumas;
- Being on the top 5 business podcasts on Itunes with more than a million monthly listeners;
- Growing my email list;
- Signing up new high end coaching clients;
- Being recruited to host numerous radio shows;
- Invited to the Forbes Coaches Council;
In order to help me with getting my book published and to the #1 Amazon Bestseller list, I hired International Book Launch Expert and Book Publishing Specialist, Michelle Kulp of Bestselling Author program to assist me.
Here are Michelle’s top 6 tips for attracting new clients with a bestselling book:
- Write The “Right” Book – Most people write the wrong book. Think of a book as a marketing tool. Your job as a business owner and expert is to write a book that helps people solve a problem in your niche’ and that naturally leads them to your products and services.
- Start with The End in Mind – If you map out the book backwards, you’ll be in a better position to write the right book. Let’s say you’re a health and fitness coach and you sell coaching packages. With your book, you want to help people solve a problem/pain they are having and then if they want extra help after they read your book; they can hire you to coach them. Think about how many coaching spots you want to sell with your book and then use the book as a tool to get new coaching clients.
- Speaking About Your Bestselling Book – Once you have a bestselling book use it to get media exposure and speaking engagements. I have one client who has done over 400 radio interviews all because of her bestselling book. I have another client who uses his book to do workshops at corporations and government agencies where he charges $4000 to $10,000 per speech. He makes his book required reading. Use the material in your book when you are speaking to groups or doing interviews.
- Give A Gift to Your Readers – One of the goals of your book should be to build your email list. Offer them a free complimentary gift on your website inside your book. This way you have a new email subscriber and you can nurture that new lead and hopefully by reading your book, and through your emails, you will get a new client! It used to take 7 touches before someone would buy something from you; now because it’s so overcrowded and we are on information overload, it takes over 10 touches according to some experts. That’s why adding readers to your email list is so important to build the relationship and keep you in front of them.
- Don’t Just Publish Your Book, Launch Your Book to The Top Of Amazon – Most people write a book and then hit publish and use the “hope” method of marketing which is that they “hope” people will find their book. Unfortunately, with over 5 million books on Amazon alone, that won’t happen. You must do a proper book launch to get on a bestsellers list and that’s why it’s important to hire a book launch specialist. You don’t know what you don’t know.
- Write a Series of Books – You could just write one book, but instead of writing the manifesto on a topic, it’s best to solve one problem in your book and make it a “short-read” which is a fairly new category on Amazon. People love short reads because they are short on time and want a problem solved in the quickest way possible. So instead of writing an all-encompassing book on marketing, you can break down the problems/solutions and write several books on those topics. This will not only gain more exposure for you, as your new books come out, they often help sell your other previously published books. I get this all the time from my clients; they launch a new book and suddenly their older book starts getting a lot of sales.
As Seth Godin, author of over a dozen bestselling books including “Purple Cow: Transform Your Business by Being Remarkable” says, “In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being visible.”
Summary
If you want to “stand out” and get “visibility” write and launch a bestselling book and start attracting new clients and opportunities to you! Your book will be like a magnet that will start attracting your perfect clients to you.
Michelle Kulp of Bestselling Author program has helped over 4 dozen business owners become bestselling authors and she would love to help you strategize your bestselling book launch.