Sometimes websites can have a purely technical, cold feeling. This is appropriate if you are presenting technical information, but if you are trying to connect with an audience you may want to make an effort to give your website a more human touch. If you can create a feeling of a persona, your audience will be more likely to feel as if they are actually able to get a feeling about who you are and what you are trying to convey to your audience.
Here are a few easy steps that can help humanize your website and help you make a connection with your viewers.
1.) Address your audience directly and create a dialog
Ask the viewers questions. Although they won’t be able to answer you in the content, they will be directed to interact with the content and that can create a thought process about what the topic of the blog or website is.
2.) Add some fun details and decorations that are related to the topic of the blog or website
Using this strategy will soften the look and create a type of atmosphere for the page. This can help to keep the focus on whatever you are presenting to the audience.
3.) Add a gif or low background music
This can create a less structured feel and add to the personal touches that are presented on the page. Choosing a funny or a relevant gif is an easy and inexpensive way to add a touch of comedy or even reinforce a point. Many comedy sites will present the content and add a relevant gif at the bottom of the entry to illustrate a point.
4.) Use a fun font. You don’t have to write in Time Roman all the time
You can select a fun and whimsical font to take the cold edge off of the content that is on the blog or page. There are plenty of options available on almost all platforms. Choose a font that has flair and expresses your words in a style that seems fitting for your site. You can go for the standard Comic Sans or some other type of expressive script that is attractive and fun.
5.) Don’t be afraid to use plenty of colors
Don’t use every color in the rainbow, but use colors that are bright and uplifting. This will add atmosphere and personality to the blog or website. Do, however, be careful to use intense colors more sparingly. If you use, for instance, red, then be sure to break it up with another less intense hue that will match. Color is one of the easiest and most effective ways to add a touch of personality and make the content more attractive and interesting.
If you incorporate these tips into the design of your blog or website, you will be able to give the impression of a more human touch. It will keep your content from seeming cold and boring. You will be more likely to grab your visitors attention and keep it if you give your site an inviting and fun vibe.