How to Make Changes to Your Marketing

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Here’s the deal. Changes are going to happen. It’s just a part of evolving, of growing a business, of living a life. You need change, your customer needs change, the industry you’re in may change. As someone who works in the social media space, I can assure you that changes are inevitable. They will happen. It’s all about how you respond to them and how you deal with them.

Before my membership site existed I had stand alone courses that I called ‘Rock Star Guides.’ I sold them for lifetime access. I loved doing them, but here’s the thing; I was finding that because of network changes, I had to keep updating them. My work was happening over and over again, but I only was getting paid the first time. Now, that didn’t fit my business model and it kept me from being able to create anything new because I was so busy keeping up with what I had created in the past.

I evolved those ‘Rock Star Guides’ into the foundations of Hit the Mic Backstage, my membership site, so now people can stay up to date with social media changes. I’ve built recurring revenue into my business model. It allows me to continue getting paid to keep up, and it allows my clients to be invested in paying attention when those updates are made.

Another great example is your marketing. If you’re not currently getting the results you want, something has to change. You can’t keep taking the same actions and expect different results. I believe that is the definition of insanity. You have to change it up. I’ve had to change my marketing format. I went from writing blog posts, which was a real struggle for me to do consistently, to doing podcasts. I’ve had zero problems with consistency since launching my show, and we’ve been going for three plus years now.

So, you’ve decided to make the change, how do you tell your community? There’s a lot of schools of thought. I like being upfront, but you don’t have to be. You can start testing things slowly and quietly, and then make a formal announcement. It’s totally going to depend on what the change is, and it’s going to depend on your relationship with your community, and the kind of transparency you want in your business. There’s nothing wrong with saying, “You know what, I want to see how this goes, and then I’ll make a formal announcement,” or “I’ll never make a formal announcement and the change will just happen.” Most people will forget that it was ever another way. Pay attention to what works for your business.

Don’t let the possibility of a change prevent you from doing anything. That’s the take-away I want you to get because I see it a lot with content creation. I see it a lot with program development, and I see it a lot with social media. People stay away from doing anything because they don’t want to do it wrong, and the reality is you’re going to evolve and things are going to change. Just start putting one foot in front of the other. Just start doing something because by doing, you will learn what works and what doesn’t work. Sometimes a small tweak that makes it fit for you is going to be all the difference, but it’s going to be hard to decide what that tweak is if you’re not doing anything, alright? Whatever it is that you want to try, start trying it; start doing it.

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