With all the responsibilities a business owner has, who's get time for social media? As it turns out, Facebook and Twitter can be a cheap and easy way to connect with customers -- if you know what you're doing.
And when it comes to advertising, a prominent billboard may not do the trick. Why a direct call to action will give you the most bang for your marketing buck.
Executive Editor Rod Kurtz shares some advice on using social media to help drive new business.