Time is also against you. Over time, skin loses its elasticity -- so if you don't prevent that from happening with the proper care, it will look uneven, drier and older than it should.
One of the best things you can do, especially if you want to look young, hydrated and vibrant, is pay special attention to the area under your eyes.
Because the skin around your eyes is thinner, it's more fragile; it darkens, making you look exhausted. But there's a fix. All it takes is a dab of some eye cream with a flick of the wrist.
Because most eye creams are formulated to deal with the delicate area around your eyes, "they tend to be thicker. They contain more oil than a regular facial lotion, and they have a lot of active ingredients aimed at the problems we see around the eyes," dermatologist Patricia Farris told WebMD.
The best application for eye cream, according to Tyler Traudt, a skincare expert with Kiehl's, is to dab with your ring finger along your cheekbone -- don't rub it on your eyelid.
Your ring finger has less muscle than your other fingers, so you'll be less likely to press too hard on that delicate skin.
And you should avoid rubbing eye cream on your eyelids because the product travels when it warms up with your body temperature. “The product will spread within an hour or two, so there’s no need to apply [cream directly] on the soft tissue area,” Geri G, a celebrity makeup artist and esthetician, told HuffPost.
So while it might seem trivial to dab a tiny bit of cream under your eyelid every night -- and eye creams can be expensive -- try it for a weeks to see if you notice a difference.
See the full video from Kiehl's above: