If you're like most nonprofit marketing professionals, you already have way too much on your plate. You just can't spend hours preparing your Facebook presence.
The good news is that you only need a few minutes to get your Facebook page ready for primetime. Just follow these simple steps:
1. Promote your event on your cover image.
Your cover image is prime real estate for promoting your upcoming event or campaign. Facebook users see your cover not only when they visit your page, but when they hover over your Facebook page in the newsfeed.
Make sure you add information about your event (name, location, date) to your cover image. Use Canva to quickly create a beautiful Facebook cover that highlights your upcoming event.
Time required: Five minutes if you use Canva's Facebook cover templates.
Pro-tip: Include a link to register for your event in the cover image description. To edit the description, click on your cover and click "edit" under the post description.
2. Let people post updates on your page.
No doubt your upcoming event will generate buzz. Get even more buzz by letting people posts videos and photos to your page.
Every time someone posts to your page, their friends see that interaction in their news feed.
Login to your page and visit the settings are of your page where you'll find an option called "posting ability."
3. Clean up your tabs.
At least once a week I'll run across a broken, outdated, or unused Facebook page tab. On one page, the most recent event listed in the events tab was from 2012! Not a good first impression.
Make sure you clean up your tabs by either removing unused tabs or rearranging tabs for your upcoming event.
This will make sure that people visit the tabs you want them to see, and not some broken tab you forgot to remove.
You can rearrange tabs by clicking on "more" in the tabs menu (below your cover), then "rearrange."
Time required: Three minutes.
4. Add a call-to-action to your page.
Facebook added a very cool feature to pages that lets you drive traffic to a webpage or an app.
For example, on my page I added a "Sign Up" button for people join my email list.
Time required: Five minutes if you follow these steps.
5. Pin your best post.
When people visit your Facebook page, one of the first things they see are your posts.
Select the best post to feature at the top of your timeline by pinning it. You can pin any post to the top of your page by selecting "Pin to top" within the post settings menu.
Which post should you select? Pick the one that is both the most engaging in terms of likes, comments and shares, and promotes your upcoming event.
This will increase the likelihood that people going to your page will interact with that post, sharing it with their friends in the process.
Time required: Two minutes. Use Insights to select the most engaging post, then pin away!
What do you think?
What's your best tip for sprucing up your Facebook page?
This post was originally published at johnhaydon.com