One of the biggest challenges nonprofits have is finding content that will resonate with their community.
A little know, but powerful way to curate content is with Facebook Interests lists.
Interest Lists, if you don't know, are lists of pages (or people) that Facebook users can create and access from their sidebar (shown below).
Below are four steps for using Facebook Interest Lists to curate high-quality content:
1. Use graph search to find relevant pages
- Pages liked by people who like [your page]
- Pages liked by women who like [your page]
- Pages liked by men who like [your page]
- Fans of [your page] and [another page]
- Restaurants in [your city] visited by people who like [your page]
- Pages like by people who live in [your city] and like [your page]
2. Use Facebook Insights to prioritize your searches
Hop over to your Page Insights. Pay specific attention to the people who engage with your content (shown below).
3. Create Interest Lists of Pages liked by your Facebook Fans
4. Share content from these pages
When you find a post with higher than average engagement -- AND is relevant to your audience -- share it on your page (shown below).
Quick tip: To keep this approach top of mind, add it as a task to your content calendar.
Go beyond Facebook
For example, if you find an engaging video you think will perform well on Facebook, embed the video in a blog post. Or posted it on Twitter. The point here is that your Facebook fans reflect your audience across all channels, not just Facebook.