How To Win At TechCrunch Disrupt

TechCrunch Disrupt is in full swing in San Francisco -- and companies from all over are pitching their products and ideas to big wigs and venture capitalists in hopes of taking home the $50,000 prize.

Few companies understand how much of a leg up that award can be more than Hello Alfred, a personal butler service that beat out five other finalists in 2014 to win the top prize. The service hires and trains butlers to visit users' homes and handle chores for between $15 and $42 a week. caught up with co-founder Marcela Sapone, to find out about her journey with co-founder Jess Beck to TechCrunch Disrupt (TCD), and how they won in 2014.