How Visual Content is Changing the Way Brands Market Online

2015-10-29-1446157377-1476755-ZacJohnson.pngZac Johnson has 20 years of experience in the online marketing and business space. You can learn more about Zac at and through his latest online learning course and community at

The Internet is constantly changing, and brands must continually adapt how they deliver and market content online. One of the best ways to improve performance in both of these areas is through the use of visual and/or interactive content. Interactive content includes online contests, polls, surveys and quizzes. Thousands of well-known brands like Target, The Home Depot and Starbucks use this kind of content to provide better experiences for their audiences and are seeing increased engagement and ROI in the process. What's more, articles with images receive 94 percent more views than those without.

Gone are the days of creating simple, text-based content and hoping for the best. Now's it all about knowing your audience and delivering catered content in the most effective way possible.

At, we produce high-value content, tutorials, infographics and step-by-step guides for bloggers and site owners of all sizes. Since we know our audience, we can continually create new content from our own experience and industry reports to compile the best action guides for them. While content comes in all forms, the more creative and engaging you can get with your content, the more likely you are to see better response rates from it.

You may already be using high-quality content to relate with your audience, but you can always bring your engagement to another level. Following some of the largest brands in the world through social media and across different platforms is one of the best ways to see how effective and engaging content can be.

Use Visual, Targeted Content to Reach Your Audience

Content comes in all shapes and forms. At the end of the day, it's all about knowing where your audience lives and how to provide them with what they want most. In this article you will find ten different examples of how top brands are using visual content to better deliver their message to their audience, each with a different platform. For example, The Home Depot provides excellent examples of how to create video through their Vine profile, while promoting their workshops and brand. Starbucks has built a following of over six million users through their Instagram account, bringing the company culture to life through personal pictures. Evernote continues to utilize the power and size of YouTube to deliver fresh tutorials, updates and guides to their audience in video format.

To help alleviate the pains of trying to come up with original visual content for your site, make sure you have a good idea of who your target audience is and what type of content they most appreciate. Look at your previously published work and see what performed best. These industry-leading interactive content tools can help you publish things like quizzes and infographics. If you run an informational or how-to based site, you should find success with infographics and video. B2B or service-based sites may see better performance with white papers and targeted social media marketing.

Make Your Existing Content New Again

Once you've put in the time and effort to analyze your audience and best-performing articles, repurpose it. Update your existing content with any recent changes or accurate information, and make sure it's responsive and available across all platforms.

When repurposing your content, you have a world of options before you -- both in where and how you create it. It's not just about "creating content," it's about the many different ways in which you can produce it and reach your audience across different platforms.

Visual content is one of the most effective ways to reach your target audience while increasing engagement and lowering marketing costs. Take a step back to analyze your current content creation and marketing efforts, then implement the necessary changes to run and tweak your own campaigns.