If anyone deserves to be called a real-life King Midas, it's jewelry designer Hugh Power.
The Beverly Hills-based artist runs the House Of Solid Gold, a business that turns everyday objects into gold -- everything from earbuds that cost $14,995, to $75,000 reading glasses, to a soccer ball plated with gold and diamonds that sells for a whopping $375,000.
He even once made a gold toothpick for rapper Snoop Dogg, according to an episode of Secret Lives Of The Super Rich, airing Tuesday on CNBC.
But Power's pride and joy may be his $500,000 mountain bike made with 24-karat gold.
The chain, spokes and pedals are all covered in gold, and its emblem has 500 black diamonds and 600 yellow sapphires.
The bike's logo on the front has 500 black diamonds and 600 yellow sapphires and the seat is covered in alligator skin. The final touch: a custom water bottle made of gold and wrapped in stingray hide.
Despite the blinding price, Power is confident he can sell it.
"There's so much money out there and they're looking for places to spend it," he told the show."You'll always remember who gave you the gifts of gold."