"I like it on the floor," "I like it on the couch," "I like it on my desk" ... you may have seen some of these Facebook status updates today.
But what is "it"?
It is for "purse." The Washington Post's Melissa Bell explains:
[W]omen are posting where they like to keep their purses when they come home, but they conveniently leave out the word "purse."
October is Breast Cancer Awareness month, and the "I like it on" trend is an attempt for women to unite around that cause in a top secret way. The idea is figuratively to leave men in the dark.
This isn't the first time a Facebook status update has gone viral. Less than a year ago, the bra color Facebook status update went viral, also in support of raising breast cancer awareness. Another famous viral status update was "Sometimes I just want to copy," which spread on both Twitter and Facebook.