iBooks 2: Apple Didn't 'Reinvent Textbooks,' But It Did Start The Conversation

Apple Did Not 'Reinvent Textbooks'
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The software that Apple introduced Thursday morning at its "Reinventing Textbooks" event represents many, many great things for education in America -- none of which, alas, is a reinvention of the textbook.

Though Apple's interactive digital iBooks could, in a best-case scenario, provide the heavy artillery to force a much-needed change to the way that K-12 students learn in and out of the classroom (more on that later), it does not fundamentally change anything about the learning technology currently available to students; to wit, much of what Apple showed off will be familiar to anyone who has used Inkling, an iPad app and startup founded by an ex-Apple Education Exec named Matt MacInnis. MacInnis left Apple a few years ago to -- well, to reinvent the textbook. What he saw at Apple's education event gave him a sincere sense of deja vu.

"Imitation is the sincerest form of flattery, especially when it comes to Apple," MacInnis said -- without, it should be noted, any sense of ill will to his former employer -- in an interview with HuffPost.

"I didn't see anything this morning that Inkling doesn't already do...Nothing really blew my mind."

Indeed, of the "new" features that Apple touted in its Thursday morning press event, none were very new to MacInnis or to Inkling users. Consider this list of improvements to iBooks that Apple outed in a press release (modestly titled "Apple Reinvents Textbooks With iBooks 2 for iPad"):

With support for great new features including gorgeous, fullscreen books, interactive 3D objects, diagrams, videos and photos, the iBooks 2 app will let students learn about the solar system or the physics of a skyscraper with amazing new interactive textbooks that come to life with just a tap or swipe of the finger. With its fast, fluid navigation, easy highlighting and note-taking, searching and definitions, plus lesson reviews and study cards, the new iBooks 2 app lets students study and learn in more efficient and effective ways than ever before.

And then watch this video demo of Inkling 2.0, released by the company in August 2011. As you watch, check off all the things that Inkling's e-Textbooks have been able to do for six months that Apple's iBooks 2 can now do:

The comparisons are apparent, perhaps even more so when you see iBooks 2's innovations in action.

Not that Inkling or MacInnis are threatened by Apple's new iBooks. For one, Apple seems content focusing on grade school classrooms, while Inkling, as a platform for publishers, has aimed thus far at the more graphics-intensive and technologically involved college textbooks. (It's more complex to create a textbook for molecular biology than for middle school history, MacInnis said.)

MacInnis said he takes no umbrage at the similarities between Apple's iBooks and his Inkling app, chiefly because of what Apple's initiative could mean to finally transforming the public education landscape in America. It is cause for cautious optimism, MacInnis said, adding,

I'm glad that Apple is raising awareness around the issue of digital textbooks...[I]t really does take a company like Apple to shake up K through 12. You have to deal with school districts, you have to deal with governors, state standards, teachers unions, the overall bureacuracy that's wrapped around the public school system. If there was one thing Steve [Jobs] wanted to change about the world, it would be to get rid of that stuff.

Not that change will come easily, or even very quickly. According to Tony Pfister, CEO of e-Book sales site classbook.com, the upfront cost of iPads -- at $499 a pop, with bulk-buying subsidies generally in the 8 to 10 percent range, per Pfister -- will be enough to turn many cash-strapped, budget-slashing public schools away. Add in wear-and-tear, the threat of stolen and lost iPads in the hands of youngsters and -- most importantly -- the cost of updating an entire school building's infrastructure to accomodate a school full of iPads, and you're talking a serious monetary obstacle.

And yet -- despite these obstacles, a typically hyperbolic marketing push, and the regular proprietary concerns that always surround Apple software -- the movement for a much-needed change has arrived. Apple should be roundly praised for bringing national attention to the issue in a way that only Apple seems to be able to do with its widely-watched, obsessively-followed events. As MacInnis said, it takes a mega-corporation like Apple to shift the conversation and nudge a well-entrenched, multi-billion dollar industry in a proactive direction (just ask the major record labels). And though we shouldn't imagine that every inner-city elementary school student will be flicking and swiping through the alphabet by late 2012, we should celebrate that, at the very least, the nation at large is discussing -- on Twitter, on Facebook and on major television networks -- the need for a more technologically-advanced classroom.

The fact that "iBooks 2" trended on Twitter right alongside #WhyGuysNeedPrenups and "LeBron is 9-2 vs Kobe" is not only evidence of Apple's ongoing ability to insert itself into the zeitgeist, but is also a welcome sign for a national discourse that has thus far been relegated to a too-quiet sphere.

Interactive Textbooks

Apple Textbooks(CLONED)

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