Last year, when the Starbucks Red Cup controversy hit the internet, I wrote a post about how it makes no sense for Christians to be consumers of Starbucks anyway. It was entitled "Topless Mermaids Have Nothing To Do with Jesus". They don't!
This year, it's no surprise to me that even more people are offended when Starbucks chose to make their Holiday cup green instead. People are supposedly outraged that the cup isn't red and even say it is promoting Islam. I noticed that some of the social media posts shared referenced political topics as well.
I'm here to share with you though that I'm Christian and I'm not offended by Starbucks cups. The reason is that Starbucks is a business. The purpose of a business is to make a profit. Starbucks is making a profit.
If you allow capitalism to work, then you allow companies like Starbucks to operate their business in a way that will generate profits. And if you as a consumer do not like how they do business, you can choose to not shop there. Awhile back, Hobby Lobby was under fire for choices they made as a business regarding birth control for their employees. Chick-fil-A was as well in regard to statements made by leaders in the company about gay marriage. And we can't forget when Target changed their bathroom policies. In all of these situations, people from all sides made attacks on the internet expressing their beliefs and wanting the companies to change their policies. All of these corporations still exist, and I'd be willing to bet that many of the people saying they weren't going to shop at Target are back there again checking out the dollar section on their way to electronics. I also have a feeling that people who are gay are still, on occasion, grabbing an order of chicken nuggets at Chick-fil-A. And I bet that people who were employed at Hobby Lobby and couldn't get birth control through their insurance, for the most part, didn't quit their jobs.
Of course you can express your opinions to a corporation, especially if you are a regular customer. However, if you want to make the largest impact, the most effective way to impact a corporation is to stop shopping there. You can make an even larger impact by encouraging people similar to you to shop in stores that promote the values you think are important. Even better, you can encourage people to select stores that choose quality products.
The last time I checked, I did not seek out the opinion of a major corporation when it came to defining my own value system. I went to that store to buy a product I needed or wanted. So if I'm interested in having a Strawberry Frappuchino from the Starbucks inside my Target while shopping for quality towels, I'll continue to do so.
But if I'm concerned over the history of a company, the meaning of their logo, or the values they promote, then I just won't shop there. I could care less what color the Starbucks cup is this holiday season, because I'm personally not celebrating the god of Starbucks. If I go there this holiday season, I'm going there for a Grande Soy Hot Chocolate with whipped cream made with quality ingredients.