Los Angeles creatives are the kings and queens of coming up with innovative ways to display their wares - from unusual ad campaigns for an upcoming film release, or subliminal messaging on a billboard.
Artist Marc Horowitz and the Depart Foundation have one upped Hollywood this week with one of the most unusual ways to showcase an artist yet: on Friday, January 29th, artist Horowitz will sign Phillips Auction Catalog in conjunction with his first solo exhibition with the aforementioned foundation at McDonald's on Wilshire Boulevard.
In a typically droll and self-referential move, Horowitz has created an art book of an art book (To note: the book is published by NERO and presented in conjunction with Interior, Day (A Door Opens). Appropriating a found Phillips auction catalog, the artist has photographed each page of an art catalog, having placed on the pages the residues of junk food.
DETAILS: Marc Horowitz Signing, 7-9PM
McDonald's, 6345 Wilshire Blvd., Los Angeles, CA 90048