When authors stay on top of trends, they can use the information to develop more effective online marketing strategies. Your author platform is your ability to reach your readers and build a community. Here are 12 trends to note for authors:
- Content is still king. Content marketing will be the single most important investment an author can make in their careers. This means blogging and social media are must haves. Having an editorial plan is the secret sauce to be effective with your online strategy. Think about themes for your blogs and social media posts. Try and think like a producer or a magazine publisher.
Do you have a question about marketing your book and building your audience? Leave a question in the comments or ask on my Facebook page and let's start a conversation.
© 2016 Fauzia Burke. All Rights Reserved.
Fauzia Burke is the founder and president of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors. She's the author of Online Marketing for Busy Authors (Berrett-Koehler, Spring 2016). Fauzia has promoted the books of authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more. A nationally recognized speaker and online branding expert, Fauzia writes regularly for the Huffington Post. For online publicity, book publishing and social media advice, follow Fauzia on Twitter (@FauziaBurke) and Facebook (Fauzia S. Burke). For more information on the book, please visit: www.FauziaBurke.com.