This article originally appeared on Charlotte’s Book.)
Gird your #shelfies, east coast beauty junkies. After a successful LA event in May (a mere eight months after the first ever iBE), Indie Beauty Expo returns home to NYC on August 24th & 25th with so many independent beauty, wellness and lifestyle brands, it’ll make even the most jaded New Yorker chug chamomile tea just to keep her cool.
iBE was created to showcase, promote and celebrate independent beauty brands, and it seems a lot of people want in on the party. In just one year, iBE has added its second location in LA (a third location will be added in 2017) and extended the event from one to two days. The number of brands participating has more than doubled as well. This August, 140 brands (and counting) will take over NYC’s 30,000 square foot Metropolitan Pavilion, including an eclectic roster of independent brands from around the globe. Alongside homegrown favorites like Ursa Major and Emmaus will be featured brands from Austria, Australia, South Africa, Singapore and beyond. For many of these companies, iBE is their first chance to get their products in the hands of stateside buyers, press and consumers.
The explosive growth of iBE can be attributed in part to the responsiveness of its team, led by co-founders Nader Naeymi-Rad and NYC facialist (and founder of her own eponymous skincare line) Jillian Wright. Each event is used as a learning experience, informing and improving the next. “In LA, we realized that the exhibitors were too busy at their booths during the expo to participate in panel discussions, so for NYC we’ve added a ‘Day Zero’, featuring educational panel discussions exclusively for exhibiting brands.” says Wright. Not an exhibitor? Don’t worry. Wright and team have something very special in store for all you beauty & wellness obsessed consumers, too.
iBE has always paid special attention to indie beauty consumers, providing them with the opportunity to shop the brands they love, as well as discover new brands to covet. On August 24th from 4-8pm, the Indie Beauty Bazaar will take place - iBE’s not to be missed beauty/lifestyle/wellness shopping soiree. Attendees can peruse one of the largest selections of face oils ever amassed under one roof as they enjoy a DJ, drinks, product discounts, a disco ball & flower wall (no need for Snapchat filters on your selfies tonight), a CAP Beauty Elixir Bar, panel discussions led by beauty & wellness industry leaders and much more. If you’re imagining some poorly lit trade show or frenzied sample sale in a bland white room, think again. iBE can be counted on to create a breathtaking event, and the Indie Beauty Bazaar promises to be a killer NYC party...complete with serums, sheet masks and small batch soaps.
General admission for the Bazaar is $30. The VIP ticket is only $99 and gets you preferred entrance, a drink ticket and a VIP gift bag *full* of products from the 140 exhibiting brands. (Grab your tickets here.)
Just as indie beauty brands around the globe evolve and mature, so too does Indie Beauty Expo. Speaking to Wright about iBE’s future, you can’t help but get excited with her. “It has become so much more than the individual events.” says Wright. “It’s a growing community of like-minded individuals and companies - facilitating education, supporting growth, creating partnerships and more.”