Inside The Adam Moss-Hugo Lindgren Rivalry: WWD

Inside The Latest New York Magazine War

Late one night in early February 2009, at the headquarters of New York Magazine at 75 Varick Street, editor Adam Moss walked into the office of Hugo Lindgren, the editorial director.

Lindgren, a kind of bespectacled Aaron Eckhart and one of Moss' right-hand men, had edited a piece called "Freakoutonomics" -- an article about making it during the recession -- and press time was getting near. Moss and Lindgren were used to withstanding the deadline squeeze together. But when Moss asked his editorial director if he could make a last-minute change on a pull quote, Lindgren snapped at his boss.

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