TECH

Now You Can Buy That Thing You Liked On Instagram

Scroll, stop and spend!

You know that irritating moment when you find something you love on Instagram, but have no clue who makes it or where to buy it?

Beginning next week, Instagram is working with 20 U.S.-based retail brands including Kate Spade, JackThreads and Warby Parker, who will share posts that have a “tap to view” icon at the bottom left of a photo. That icon will yield a tag that will highlight up to five products and their prices. The tags will also click through to a detailed view of the product.

You can see it in action here:

This is great for a plethora of reasons. It eliminates the need for users to have to tag their posts with brands’ accounts, link to blog posts or use hashtags. And the obvious: You can shop without ever leaving the app to search for the item you want to look up.

Being able to purchase from within a platform has long been the holy grail for social media companies who have been looking for a way to make money from their user base outside of advertisements.

Pinterest, for example, reached its highest valuation after making it easy for people to buy things directly from the site when they were already in a buying mood

For now, Instagram is using the slow roll-out with only select brands to test the water; the new features will only be available to some users in the U.S. who use the app on iOS devices, the company says. In the future, the company plans to create ways to showcase products to shoppers and for Instagrammers to save content for later. 

Now, get your credit cards out, friends. Our bank accounts are about to take a beating.

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