Internet Draws More Ad Dollars Than Magazines For First Time Ever

Internet Draws More Ad Dollars Than Magazines For First Time Ever

The internet grew its share of global ad spending to 12.6% last year from 10.5% in 2008, surpassing magazines' slice of the pie for the first time, and will keep growing in share -- to 13.9% this year, 15.4% next year and 17.1% in 2012, according to ZenithOptimedia, which is part of Publicis Groupe. By that point global ad spending online will be in striking distance of newspapers, which got 23.1% of the world's ad spend last year but will garner 21.7% this year and just 19.4% in 2012.

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