Each time Apple launches a lustrous new iPhone, it's a spectacle. Crowds cheer as they rush to stores in the eternal quest to obtain the latest and greatest gadget.
But the blind fervor over Apple devices masks a darker aspect of iPhone mania: People go to truly desperate lengths to get their hands on one.
Since the first iPhone shipped out in 2007, fans have gotten in fist fights, sold organs and even trafficked children in exchange for the devices. Others risked their own safety to recover lost phones. Robbers have killed just to make a buck feeding the iPhone black market.
Here are some of the most extreme things people have done in the name of an iPhone.
A couple in China was charged with child trafficking after they sold three of their children over several years to pay for iPhones and high-end shoes.
A Chinese teenager sold a kidney in 2011 and used the money to buy an iPhone and an iPad. Five people were later charged with intentional injury, including the surgeon who removed the kidney.
In April, a teenager in England got herself stuck in a storm drain trying to retrieve her phone. Firefighters were called to help her out.
A Chinese man was photographed holding up a sign at Songjiang University in Shanghai advertising platonic dates ("no funny business" allowed) with his girlfriend to finance a new phone. The woman in question appeared to be a willing participant.
A Saudi man took advantage of marriage customs by requesting a new iPhone 6 in exchange for a woman's hand in marriage.
An unidentified businessman transported vans full of homeless people to a Pasadena, California, Apple store last fall to wait in line for the iPhone 5S and 5C. Each one received two vouchers to purchase phones, but when some of the vouchers didn't work, chaos ensued. The businessman was escorted out by police, leaving scores of homeless people without pay or transportation back to skid row.
People have posted ads on Craigslist attempting to trade sexual favors for the iPhone 6.
A girl in Santa Ana, California, ran after a thief who stole her iPhone in July, jumping onto the back of his car as he sped away. Witnesses told police that the driver "swerved back and forth in what appeared to be an intentional manner to get her off the car." She fell off and died from her injuries. A number of other people have been killed by thieves looking to cash in on high demand for the phones.
A woman who was already fifth in line for the iPhone 5S traded her Louis Vuitton bag in order to move up to third place last fall after an Apple store employee hinted at a limited supply of phones.
In 2011, a teenager in China allegedly wrote on social media that she'd sell her virginity to anyone who'd buy her an iPhone 4. We're hoping it was just a bad joke.
Berkeley, California, police chief Michael Meehan was criticized in 2012 for having 10 investigators work overtime to search for his son's missing iPhone. They didn't find it.
In 2012, a surveillance camera picked up a man stealing an iPhone from a 20-month-old baby whose mother had been letting her use it to watch "Barney the Dinosaur."