Iran Prepares For First International Marketing Conference

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Over 500 marketers from Iran and the region are expected to attend Iran's first international marketing conference in November at the Shahid Beshehti University Hall in Tehran.

International PR gurus, world class marketing experts and directors from some of the world's most innovative companies are scheduled to present at the Global Marketing Summit, Iran's first ever international marketing conference, scheduled to take place from November 21 to 22 at the Shahid Beshehti University Hall in Tehran.

Organized by P World with Mana Payam as the Event's Exclusive Partner and Aujan Industries as Platinum Sponsor, the event will offer insights into the latest global marketing and communications trends with special focus on customer marketing, experiential marketing, reputation management and social media marketing. The Global Marketing Summit will also include discussions on current marketing trends in Iran.

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I'm particularly also looking forward to the famous Iranian welcomes I've heard so much of, so often also associated with my own old Ireland's isle, says Hubert Grealish from MPERA.

Hubert Grealish, Co-Founder and Brand Consultant at MPERA is one of the keynote speakers scheduled to present at what is going to be the country's first marketing event to include international speakers from 15 different countries, including the USA, Europe and the Middle East.

"I'm not at all surprised PWorld have created such a great event as this, but I am impressed. I'm anticipating a very special experience, as fulfilling a set of workshops and talks as you'll get, which to me as a marketer is gold. I'm particularly also looking forward to the famous Iranian welcomes I've heard so much of, so often also associated with my own old Ireland's isle. Culturally and otherwise, I'm specifically looking to gain a deeper understanding of the prevailing norms there, as a unique opportunity to identify best practice and forge new bonds. In terms of marketing, from my perspective all too often traditional marketing references rely on so called '1st world' or outdated templates from the West, so I'm keen to celebrate the original thought and Iranian innovations we'll find, with their local cases too in marketing and new media. I hope in its own way this event will help redress this. So I'm keen to see what we can do, and approaching it all with an open mind."

As Iran prepares to open up to the world, the Global Marketing Summit seems like the ideal opportunity for international entrepreneurs to visit the country and learn about its business climate, as well as the opportunities and challenges of doing business there.