Recent evidence indicating consumers' willingness to spend more on products that are more socially responsible means that businesses may want to start sprucing up their social image through corporate philanthropy, charity and community programs.
Eighty-seven percent of those who responded to a just-published poll of 1,000 Americans think companies should devote equal resources to business and society. Similarly a number of respondents (83 percent) said they want brands to support social and environmental causes.
A marketplace for expert business advice, Clarity, recently gathered data and produced the following infographic that illustrates not only how consumers regard corporate social responsibility, but also the extent to which corporations should react to consumers' social interests by creating relevant products and services. Take a look below:
