Is "Our Deteriorating Atmosphere" The Best Way To Talk Climate?


Grist has a piece today on a PR firm whose research on engaging the public on climate has leaked. Apparently, their work shows that "climate agnostics" respond best to the term "our deteriorating atmosphere."

Well, not to be outdone, HuffPost Green has its own highly scientific method of market research that we'd like to try out. Let us know what you think:

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