My colleague at The Nation, Ari Berman, has done more than any journalist to shine some light on how pollster-strategist Mark Penn, head honcho at PR giant Burson-Marsteller, and perhaps the most important figure in Hillary Clinton's campaign, poses a real dilemma for the candidate. Penn heads a firm that has represented everyone from union busters to big tobacco, and more recently Blackwater. (According to a Marsteller spokesperson, it was a subsidiary, BKSH & Associates, run by GOP operative Charlie Black, which helped Erik Prince prepare for congressional hearings after his employees killed civilians in Iraq).
It would seem difficult to find a more controversial client than Blackwater but Penn's firm has just been retained by Spin Master.
Who is Spin Master? It turns out that Spin Master distributes Aqua Dots, a toy that was recalled last week because it contains a glue ingredient that when ingested is broken down by the body to make GHB, the "date rape" drug, which can cause unconsciousness and even death. (The Consumer Product Safety Commission says the number of children sickened by Aqua Dots has risen from two to nine in the past week.)
Penn has repeatedly stated that he has no direct contact with controversial clients like Blackwater or unionbusters. But what about the good old-fashioned American principles of responsibility and accountability -- principles which his candidate likes to invoke on the campaign trail? As Ari Berman has pointed out, the dilemma for Clinton is that Penn's firm represents many of the interests whose influence she has vowed to curtail. But as kids get sick from poisonous toys, how can Clinton keep in her corner, as her chief strategist, a man who has even limited involvement with a firm like Burson-Marsteller? Isn't it time that Clinton ask Penn to choose: my campaign to make this a safer country or a PR firm which has too many clients undermining that agenda?