'Winter, You Win': Ithaca Tourism Bureau Urges Travelers To Visit The Florida Keys Instead

“That’s it. We surrender. Winter, you win.”

As the Northeast continues to freeze under snowy, stormy, and blustery conditions, the tourism bureau of Ithaca, New York, has conceded defeat, urging potential visitors to go to Florida instead., the tourism website run by the Ithaca Convention & Visitors Bureau, recently added a pop-up window to its site, telling visitors that “due to this ridiculously stupid weather,” they should consider foregoing a trip to Ithaca, where sub-zero temperatures are expected this week. Instead, the website urges, go to the Florida Keys.

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"On behalf of 100 million Northeasterners, we're saying that we're done with cold and snow," Bruce Stoff, director of the Ithaca Convention & Visitors Bureau, told the Ithaca Journal of the warm weather message. "This is a way for us to stay engaged with our customers at a time when Upstate New York isn't exactly top of mind."

On its part, the Florida Keys homepage told CNN that it had nothing to do with the pro-Florida message. A spokesperson for the Florida Keys Tourism Council called it “the wackiest thing I’ve ever seen in my life.”

A New York street is shown during the blizzard of 1888. The blizzard that occured March 12-14 paralyzed the city with 40" of snow and winds that reached up to 60 miles per hour, creating drifts as high as 50 feet. Telegraph and telephone poles and wires were downed and lay in the streets.
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Times Square is covered in a white blanket during a snowstorm in 1935.
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After a surprising snowstorm a driver is clearing the way near the Empire State Building in 1930.
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Traffic comes to a standstill after a huge snowfall from a blizzard disabled vehicles around the city.
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A snow sweeper trolly working during heavy snowfall on New York Streets around 1910.
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Long Island Rail Road workers begin to clear tracks in Rockaway Park, where trains have not moved for a day after a snow storm on Dec. 27, 1947.
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1947 Snowstorm in the Bronx.
Crew members of the Navy's newest light cruiser, Juneau, is commissioned during a driving snow storm at the Brooklyn Navy Yard on Feb. 15, 1946.
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Cop helps fallen man to rise during snowstorm on West Broadway, on Feb. 14, 1940.
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The Flatiron Building after a snowstorm in 1905.
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Snowbound automobiles in New York City, 1917.

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