With the entire country talking about Super Bowl XLIX and placing bets on either the New England Patriots or Seattle Seahawks, it's hard not to have football on your mind. Amidst all the hype, there are a few lessons to be learned from the big game for even the most seasoned email marketer.
The Super Bowl attracts hundreds of millions of viewers each and every year, providing a huge opportunity for brand awareness and placing a significant amount of pressure on the championship teams to put on a show. Likewise, when executing an email campaign, marketers have a significant opportunity to connect with their list of contacts by implementing the right strategies and appealing to their preferences. And, it comes as no surprise that marketers may need to call a timeout or two and re-strategize with varying subject lines or calls-to-action in order to launch that game winning play.
In efforts to help marketers channel their inner Patriots spirit, Campaigner has pulled together a quick email marketing playbook with five key strategies to achieve game-day success:
- Pre-Game Film Study: On top of intense practices and two-a-days, it's safe to say that both the Patriots and the Seahawks are spending hours on film study, getting to know their opponents in and out. Marketers should similarly conduct a pre-game film study to get to know their contacts. This way, marketers have the ability to truly customize their emails and are more likely to attract interest and engagement. Consider studying past purchase histories and previous interactions to send highly personalized emails, which can further result in brand engagement and customer loyalty. The more information you know about your opponent or customer, the more successful your game-day strategy will be. So get out there and study, study, study!
With a playbook equipped with these five strategies, marketers will be well prepped for any game-day blitz or deflated footballs that might come their way. By taking advantage of timeouts to re-strategize, investing in a star quarterback subject line and establishing a solid defensive distribution list, any marketer will have what it takes to gain enough yards for a winning campaign.